Motion Graphics and Compositing: Project 2 Channel Bumper

05.10.2023 - 26.10.2023 ( week 5 - week 08 )
Len Hoi Yee / 0353430
Motion Graphics and Compositing  / Bachelor of Design in Creative Media
Project 2 Channel Bumper 





Research 

First, I look for brands that I am interested in and since I have always liked the skin care aesthetic, and i am also a skincare person, So I looked into the local brands that exist in Malaysia. To avoid being too ambitious, I chose to work on local brands instead of luxurious brands. As I browse through, I noticed Lumi. A local brand run by Chryseis Tan, aims to promote the bare beauty of a natural face.



I did research on the brand and sorted out some information, such as the colour palette, taglines, best-selling products, main ingredients, and elements. In the end, I chose to go for the Vitamin C Glowing Serum that has received good reviews. 

Try out


After I have done my research, I started my storyboard which then became a disaster, as I have confused Channel Bumper with Channel Ident, The idea I came up with is better to save and use in Channel Ident. 

Week 9 Feedback: What you have done is actually used in Channel Ident. In Channel Bumper, You only have to show the brand for 10s, that short. Just a simple animation about the brand. All these ideas you have can be used in Channel Ident. If you want you can also use their picture, crop the item out and animate them. 


Moodboard 
Before receiving feedback, I was pretty confused with the Channel Bumper concept and I complicated and confused myself. After receiving feedback, I quickly do my research again on how I could execute this project since what I have done is to be used in the next project. Then, I realised I had some artwork that I had done previously and i can actually reuse it again. Since The elements I have are pretty realistic, and similar to paintings as well, I decided to go with the watercolor theme which is not too harsh or too out of Lumi's style. 




Colour Palette 

These are the colours that i can find from their product, it's mostly pastel colours. Light and simple. 


Storyboard 


The latest storyboard that is more simpler and revolves around introducing the brand. 

Animation 

Fig 1.1 Placing the elements in the canvas 

First I place all the elements to be used in the canvas for the introduction. Clouds floating animation is done here too. 

Fig 1.2 Animating the sparkle  

Adjusting the sparkle to jump off the cloud and rotate while dropping down. 

Fig 1.3 Background Panning 

Fig 1.4 Second part 

Here, the background changes to a background filled with LUMI's elements, the diamond downscale and continues drop and bounce.  

Fig 1.5 Fruits transition 

As each fruit drop and bounces, it changes into another fruit, so is the background colour. The colour changes into the fruit's colour respectively. 

Fig 1.6 Glow transition

Yellow glow starts glowing in the center, and expands. 

Fig 1.7 Creating the logo and tagline

By using pen tool, I first create the curve that I want and mask the text over. Then, I animated the text into appearing letter by letter slowly. 


Fig 1.8 First Outcome 

Feedback: The 3D sparkle does look better than vector shape, maybe you can adjust the fruits animation to how Fruit Ninja looks like, just adjust the position popping up from the bottom. Try to use guide and adjust the logo to the middle and make the tagline surrounding the circle. 


Fig 1.9 Easy ease key 

Lastly, I have also easy eased the keyframes to make them smoother. 

Final Outcome 








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