Motion Graphics and Compositing: Project 3 Channel Ident

26.10.2023 - 09.11.2023 ( week 08 - week 11 )
Len Hoi Yee / 0353430
Motion Graphics and Compositing  / Bachelor of Design in Creative Media
Project 3 Channel Ident 



Project Slide 



Storyboard 


Animation 
 
Fig 1.1 Try out 

I started by editing this layout first. I wanted to try out the puppet pin as I was not familiar with using the puppet pin. 


Fig 1.2 Introduction 

Then, I proceed to refine the introduction that I have taken from Project 2, Channel Bumper. 


Fig 1.3 Text animation 

I have looked for Reveal text animation tutorial to create the effect. This animation is applied to most of the big titles in this video. 

Fig 1.4 Adjusting fruit position and speed

Adjust fruit position and rotation to give an oomph effect 

Fig 1.5 Dropping apples  

To give an introduction to different fruits that represent different functions, I have decided to let the apples drop while the title 'Anti-Aging' word appears. The animation then continues with zooming into the middle apple and zoom out to a different layout where the functions will be revealed. 


Fig 1.6 Reveal text animation 

For this animation, a matte layer is used. The letters appeared letter by letter smoothly at an angle of 20 degrees. 


Fig 1.7 Apple animation 

To make this layout more lively, I rotated the apple slice rocking back and forth. 

Fig 1.8 Glow introduction 

This layout, the orange slices are arranged at the bottom of the serum bottle,. The layout will rotate at the same time the oranges rotate respectively in a clockwise rotation. 


Fig 1.9 Squeezing animation 

To make the squeezing orange animation, I have used puppet pin to create the squeeze motion and made it jump upwards while it was squeezed to enhance its cuteness. At the same time, water droplets will appear when it is squeezed. The sparkles  


Fig 1.10 Water transition 
 
The splash that comes in from the left and the splash that covers the middle of the screen, they are both drawn by using pen tool. 

Fig 1.11 Roughen edges, gradient ramp, and inner shadow 

These settings are used while creating a water splash. 


Fig 1.12 Details of the water splashes

Fig 1.13 Droplets from the grape 

For the grapes, I have added details like sparkles and droplets. The droplets will squirt out from the grapes and reveal the function of the fruit in the serum meanwhile, the sparkles are shinning slowly. 


Fig 1.14 2 Last composition 

At first, I wanted to make 2 different compositions for the ending but it kind of used up more time which I don't have much left. The original plan was supposed to go: 
1st frame: The orange rotate to the left and slowly zooms out to the 2nd frame 
2nd frame: As the composition zooms out, the letter C will appear and rotate while the word vitamin will appear at the same time. 
3rd frame: Composition zooms out and the logo slowly appears. 
This was what i have done but I felt it was a bit too lengthy, So i decided to combine both in a frame. 

Fig 1.15 Last composition 

Here is the new composition I have made. The animation will remain just that I have added half orange on the side and rotate the bottom orange slice as the composition slowly zooms out. 


Fig 1.16 Sound effect 

In the end, I have deciede to use thier brand video sound again but with some sound effects to enhance the beuaty of this video. It does sound more livelier and cuter when sound effects and grpahics were added. 


Final Outcome







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