28.08.2023 - 11.12.2023 ( week 01 - week 16 )
Len Hoi Yee / 0353430
Sonic Design / Bachelor of Design in Creative Media
Minor Project
Instructions
Task 1: Proposal
I) Project Selection & Grouping
In the first week of class, we were required to get in groups and select a project to work on. At first, of course, we would choose to be in a group with friends of our own, however, Mr.Mike suggested we opt for a project that suits our field of profession. Hence, for me as an animation student, I opted for this project called Avatar Creation project, which would strengthen my skills as it revolves around 3D characters. Hence, I joined this group which has all the animation and Entertainment design students.
II) Contextual Research
Fig. 1.1 Task distribution
To know more about this project, we began our research on these topics to prepare ourselves to be as knowledgable as the client, we distributed tasks to the members and did what we were assigned to.
Fig. 1.2 My research
III) User Persona
After receiving feedback from Mr. Mike, we got the idea of how to create the personas which it has to be the target audience of Viya, and how Viya can affect them as a Virtual Influencer.
IV) Data Collection
After discussion among the team and Mr.Mike, we have decided to opt for Interview as our source of data collection, which is the most effective and fast method to complete as we were quite behind schedule. A total of 9 interviewees were collected and they were catogorised in 3 different categories which were:
- Photorealistic
- 2D/Vtuber
- Non-human
The aim of this interview is to find out what the virtual influencer fans look for in a VI and ask for their opinion on Viya as we hope to increase her market value.
Fig. 1.4 Interview result
This is the result of the interview that was conducted on all 9 interviewees.
Fig. 1.4 Key Findings from the interview
These are the key findings and summary of the questions asked during the interview.
V) Insights Discovery
After the interview, we began our insights discovery on the interviewee's point of view such as the demand, problem statements and how might we statements.
Fig. 1.5 Insights Discovery
VI) Ideation
Moving on, we started preparing ideas to improve Viya, to relaunch her as a VI that has stronger foundation. We gave her a personality and backstory, decided some personal traits that suited her.
Fig. 1.6 Ideation
Then, we research on outfits and poses idea for her. We wanted to make some Instagram mock up posts and some visual poster to launch Viya. I was in charge of the posters.
Fig. 1.7 Visual posters
VII) Proposal slides
Task 2: Execution
I) Content Planning
Fig. 2.1 Content plan
We have discussed to build a 2 weeks plan for Viya to post on her IG. We have researched on events and places for the photoshoot that reflects a VI life. Hence, we have decided on 2 locations which are, IKEA Cheras and Pingmin market in Sunway Velocity mall.
Fig. 2.2 Pingmin market in Sunway Velocity mall.
II)Photoshooting
Everyone had a role on this day out, I was told to be the model, so i had to learn to pose from the reference poses, and brought suitable outfit for the event. Kai yi as the cameraman, Jia xien as the one who checks angle and lighting and researcher on poses and spots, so as Jia hui, who was there to help assisting the cameraman and poses and spots to take picture at. Qiao Yin was the one who helps to communicate with workers or outsiders for us to have our photoshoot session.
III)Compositing
As I am not quite the technical person, i was quite unsure of the Unreal Engine functions, moreover i did not have a supportive laptop to learn Unreal Engine. Hence, i worked on the Instagram story pictures and captions.
Fig. 2.4 Instagram stories
Fig. 2.5 Compilation of execution
Task 3: Final Presentation
Here is our final presentation slides which we are proud of. Thankfully, Mr Fariz was very satisfied with our outcome. Overall, it was a success as we are able to produce the outcome we desired and it was also praised by the client, Mr. Fariz. Our hard work did pay off as our main goal has achieved!
Fig. 3.1 Final Presentation slides
Reflection
Honestly, we have gone through lots of ups and downs, sometimes unable to move forward, sometimes, going back to square 1, which we have to redo and brainstorm the ideas again, until the point where every one of us was demotivated and hated the subject as we expected to learn more technical skills. However, it was focused more on marketing and research which was very boring and demotivating for us. On the bright side, we did learn a lot at the last part of the project where the execution started. As a team, we were once lost in direction and unable to move forward, but thankfully, we had our talented leader, Loh Qiao Yin, who is the best leader i have ever known. She led us through these tough times, and also not to forget my other teammates who were so much more talented than me, taught me and led me on how to execute the projects on Unreal Engine. Besides, we were thankful to have such a nice client, Mr. Fariz for helping us and also providing useful information for us to execute our project.
Thanks To Mr. Fariz for giving us this opportunity to execute this project and we are beyond grateful to have achieved such result throughout the semester. Last but not least, I sincerely wish that Viya could be promoted and appreciated more on social media as she is one of our products in the future.
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