Collaborative Design Practice: Task 1- Empathy Map

23.04.2024 - 07.05.2024 ( week 01 - week 03 )
Len Hoi Yee / 0353430
Collaborative Design Practice / Bachelor of Design in Creative Media
Task 1 Empathy Map 

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Instruction  

In this module, we are collaborating with business school to produce prototypes or mock-ups of an app design. The app is called Quantocube Services, which offers a centralized platform where homeowners can easily connect with a wide range of contractors known for their craftsmanship.

Quantocube proposal 

Project Document 

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Research 

In week 1, we formed our group and started our discussion on Task 1

Fig. 1.1 Task to do for Task 1  

Fig. 1.2 Research  

Before our first meeting, we did our own research to understand more about the project in order to produce the best outcome for our clients. I especially did research on Contractors as I know contractors must have a legal license in order to become contractor. Then, I explored how to select a reliable contractor as I have never dealt with major home services.  We did our own research before our first meeting, so we are more prepared and ready to discuss the Project Plan. 

Fig. 1.3 Project Plan 

While discussing about the Project Plan, we were quite lost still since we weren't familiar with the project, so we completed it within our capabilities before class. 

Fig 1.4 Week 2 Feedback 

After week 2's class, this is the feedback we have received from Ms, Li Lian. We were told to consult the client regarding their needs and requirements in this project to ease our execution. Then, we proceeded with the user personas and empathy map. 

Fig 1.5 Homeowner's profile

I was in charged of the homeowner's profile with another groupmate of mine, and we decided to separate the task, hence, I took up the user persona part and helped out with the empathy map a little bit. 

Fig 1.6 Client's feedback

After meeting with client, we were more sure of our tasks and direction for this project. 

Fig 1.7 My insights discovery 

Before setting the problem statement, we needed to do some insights discovery because it is a more systematic way and since we did not do any surveys nor interviews to gather data, the insights discovery process plays an important role in designing the problem statements. Then, each of us is required to do research on the criteria given. 

Fig 1.8 Problem statements 

Then we concluded a few insight statements for each homeowners and contractors, thus creating 2 different problem statements for each target audience. Here we are, well-prepare for our presentation on week 3. 

Fig 1.9 W3 Feedback from Ms. Li Lian 

After the presentation, Ms. Li Lian gave us some feedback on our presentation and our tasks for the upcoming week. 

Final Outcome 

Task 1 Project Document Slide

Client Presentation Slide

Figma board progression link: https://www.figma.com/file/RajMeiYVpYbbvzBpBFpjM4/CDP_grp02?type=whiteboard&node-id=0-1&t=4igc0HHtIknLg6TU-0

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Reflection 

Experience: 

It was my first time having to do a presentation at such an early stage of the semester, which put me under some pressure at the start of the semester. It was quite an interesting project to work on because I have never worked on projects that mainly focus on UIUX design, as an animation student, it is truly a challenge for me to think of ideas and research on app design. Besides, I have never worked with people outside my circle of friends but this time I got to experience and work with skilled people who are not my friends which inspires me how skillful they are. I am grateful to have met my groupmates, hopefully, we get to produce the best outcome for the client at the end of the semester. 

Observation: 

During our presentation, I noticed that the content in our presentation slides contained too much information which caused the audience unable to digest the information in a short time. To keep the audience's attention on our presentation, we should make our content short and sharp allowing the audience to keep up with the presenters' pace. This will keep them engaged in our presentation and able to give feedback after the presentation is done. However, we were proud of our outcome and we will be more aware of the slides' content in the future. 

Findings: 

I realised the importance of research methods playing an important role in conducting a project plan. If we had survey or interview responses, we would be able to confirm our direction in the project and the entire process of creating the problem statement would have been smoother. It was a nuisance for us when we had to skip that part due to time constraints because we needed the responses from the homeowners and contractors to understand their pains and needs. This will also ease the process of designing the problem statement. Thankfully, we were able to design the problem statement even without any research method.